The Finest Tea Leaves
The journey begins with Assam tea, selected for its distinctive character, rich aroma, and deep connection to the region.
Crafted from Assam. Made to Be Remembered.
Welcome to HOLLONG 9
Discover a new expression of Assam’s legendary tea heritage. HOLLONG 9 Classic is crafted through the fermentation of Assam tea leaves, bringing together smoky aromas, subtle sweetness, and a distinctive tea finish.
Inspired by the strength of the Hollong tree and the spirit of Assam, we are creating a new story in crafted beverages.
Flavours That Bring People Together.
Years of Assam Tea Heritage
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Days of Fermentation
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Distinctive Assam-Inspired Craft
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Classic Bottle Formats
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A New Chapter in Craft Beverages
Tradition in Every Leaf. Innovation in Every Pour.
Assam is celebrated around the world for its remarkable tea. At HOLLONG 9, we bring that legacy into a new dimension through the art of fermentation.
Our Classic expression captures the character of Assam black tea in a deep amber profile with smoky notes, hints of jaggery, balanced tannins, and a lingering tea finish.
Rooted in local heritage and shaped by contemporary craft, HOLLONG 9 represents a distinctive taste of Assam.
Our Craft
Explore how Assam tea leaves are transformed through fermentation into HOLLONG 9 Classic, with its smoky aroma, subtle sweetness, and distinctive tea finish.
Our Wine
Discover our signature crafted tea wine, inspired by Assam's tea heritage and the strength of the Hollong tree.
Be Our Guest
Discover the Story Behind Every Pour.
From the lush tea gardens to the mighty Brahmaputra, Assam is a land of remarkable flavours, deep-rooted traditions, and extraordinary natural beauty.HOLLONG 9 draws inspiration from this landscape and its people. Named after Assam’s state tree, the Hollong, our brand celebrates strength, heritage, and a new vision for Assam’s place in the world of crafted beverages.Every bottle tells a story of origin, innovation, and belonging.
1823
The Legacy of Assam Tea
Assam’s tea story begins to take shape, establishing the foundation for a globally recognized tea-growing region.
Origin
The HOLLONG 9 Vision
Tastaroma Food & Beverages Unit 1 sets out to create a distinctive tea wine inspired by Assam.
Today
Introducing Crafted Tea Wine
HOLLONG 9 prepares to bring its Assam-inspired beverage concept to eligible hospitality and retail markets.
Heritage
A Land Defined by Tea
Generations of tea-growing knowledge and craftsmanship shape Assam’s identity.
Classic
Crafting the Signature Expression
The Classic profile is developed around fermented Assam tea, smoky aromas, and a deep amber appearance.
Future
Taking Assam to the World
Our long-term vision is to build a globally recognized tea wine brand rooted in Assam’s heritage.
What People Think
Enjoy an Array of Tasting Experiences
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OUR CRAFT
From Leaf to Bottle
Capturing the Character
The tea is prepared to develop the foundation of the signature profile, bringing forward its colour, aroma, and natural tea character.
The Art of Transformation
A dedicated fermentation process develops the distinctive character of HOLLONG 9 Classic, guided by the ambition to create a tea wine with depth and balance.
A Signature Expression
The finished Classic expression is presented in premium glass packaging, bringing together the product, its identity, and the story of Assam.
The HOLLONG 9 Experience
Crafted with Purpose. Inspired by Assam.
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Real Tea. Distinctive Character.
Our Classic expression begins with Assam tea and a dedicated fermentation process designed to develop a rich, smoky, tea-led profile.
Rooted in Local Heritage.
We celebrate Assam’s tea-growing traditions, local identity, and the communities that make its tea heritage extraordinary.
Designed for Sharing.
From intimate gatherings to curated hospitality experiences, HOLLONG 9 is created around the idea of bringing people together through distinctive flavours.
A Vision Beyond Borders.
Our ambition is to introduce Assam-inspired crafted tea wine to new audiences while staying connected to our roots.
The People Behind the Craft
Driven by Heritage. United by Innovation.
HOLLONG 9 is developed by Tastaroma Food & Beverages Unit 1, based in Guwahati, Assam.
Our work brings together tea sourcing, fermentation research, product development, and premium presentation, guided by a vision to create a distinctive beverage category rooted in Assam.
Jordon Watt
Bonheur Ceo
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Cydney Hudson
Chef de Partie
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Jeremy Murray
Vineyard Owner
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Lilah Franco
Bonheur Manager
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CTA
Discover the Spirit of Assam.
Explore HOLLONG 9 Classic and discover a distinctive expression of Assam tea, inspired by heritage and shaped by innovation.
For hospitality, retail, distribution, and business collaborations, connect with our team.