Our Story
Our Story
A New Chapter in Assam's Tea Heritage.
Assam’s relationship with tea spans generations. Its landscapes, communities, and traditions have helped establish its identity as one of the world’s most recognized tea-growing regions.
At HOLLONG 9, we see an opportunity to celebrate this heritage in a different way.
Through the art of tea fermentation, we are developing a distinctive crafted beverage that brings together the character of Assam tea and a contemporary approach to beverage innovation.
Our journey begins with HOLLONG 9 Classic — a deep amber tea wine with smoky aromas, subtle jaggery notes, balanced tannins, and a lingering tea finish.
We are building a brand that honours its origins while exploring new possibilities for Assam tea in the world of crafted beverages.
Mission
To explore the possibilities of Assam tea through fermentation and thoughtful beverage craftsmanship, creating distinctive products that connect people with the flavours, culture, and heritage of our region.
Vision
We aspire to build a globally recognized crafted tea wine brand that celebrates Assam's heritage, distinctive ingredients, and spirit of innovation.
OUR VALUES
Rooted in Purpose. Driven by Possibility.
Our identity is inspired by the tea heritage, natural landscape, and cultural character of Assam.
We value the communities behind Assam's tea industry and aspire to support local sourcing and women-led tea-plucking initiatives.
We aim to make considered decisions about sourcing, product development, and packaging, with attention to environmental responsibility.
We are committed to developing a distinctive product experience through careful attention to flavour, presentation, and craftsmanship.
We aspire to introduce Assam-inspired crafted tea wine to wider audiences while remaining connected to our regional roots.
The Company Behind the Brand
Tastaroma Food & Beverages Unit 1
Based in Guwahati, Assam, Tastaroma Food & Beverages Unit 1 is the driving force behind the HOLLONG 9 vision.
Focused on beverage innovation and tea fermentation, the unit is developing a distinctive crafted tea wine concept inspired by Assam's tea-growing heritage.
From product research and fermentation development to packaging and brand identity, our work brings together regional inspiration and contemporary beverage craftsmanship.
HOLLONG 9 represents our ambition to explore new opportunities for Assam tea and create a brand with a story that can travel beyond its place of origin.
Our Approach
Fermented, Not Flavoured.
We believe Assam tea has a character of its own — one worth discovering beyond the traditional cup.
HOLLONG 9 explores tea as the foundation of a crafted wine experience, using fermentation to develop a distinctive profile inspired by the natural character of Assam black tea.
Our philosophy is built around three principles:
Wine Bar Chefs
Meet Our Chefs
Extremely eagerness principle estimable own was man. Men received far his dashwood subjects new. My sufficient surrounded an companions dispatched in on. Connection too unaffected expression.
Jordon Watt
Samuel Franco
Cydney Hudson
Thomas Murray
CTA
Discover the Spirit of Assam.
Explore HOLLONG 9 Classic and discover a distinctive expression of Assam tea, inspired by heritage and shaped by innovation.
For hospitality, retail, distribution, and business collaborations, connect with our team.