WELCOME TO HOLLONG 9
Crafted from Assam. Made to Be Remembered
Discover a new expression of Assam’s legacy. Where heritage tea traditions meet modern viticulture, creating a narrative written in flavor and refined by time.
Photo by Joao Vitor Marcilio on Unsplash
OUR LEGACY IN NUMBERS
Crafted with Patience & Time
Years of Assam Tea Heritage
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Days of Fermentation
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Distinctive Assam-Inspired Craft
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Classic Bottle Formats
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A New Chapter in Craft Beverages
Tradition in Every Leaf. Innovation in Every Pour.
Deep within the legendary soils of Assam, our master artisans hand-select the finest tea leaves at peak seasonal expression. Guided by the rigorous, time-tested methods of boutique winemaking, we elevate these incredible leaves through secondary fermentation and precise cold cellar aging.
The result is a complex, non-alcoholic craft vintage that marries the tannins and body of a fine wine with the unmatched earthiness and botanical complexity of Assam’s rich estate heritage.
The HOLLONG 9 Experience
Crafted with Purpose. Inspired by Assam.
01 / PURITY
Real Tea
Pure, uncompromised estate leaves harvested at peak flavor, preserving the bold, signature depth of authentic Camellia sinensis.
02 / TERROIR
Rooted in Local Heritage
Grown in the legendary floodplains of the Brahmaputra River, embodying the rich, artisanal legacy of traditional Assam tea craft.
03 / RITUAL
Designed for Sharing
Crafted to become the centerpiece of meaningful conversation, elevating gatherings with a elegant aesthetic and unmatched taste.
04 / FUTURE
A Vision Beyond Borders
Reimagining regional heritage for global stages, introducing the world to a sophisticated luxury tea experience unlike any other.
Driven by Heritage. United by Innovation
The People Behind the Craft
Ananya Sarma
Master Tea Blender
With over 15 years of tasting experience, Ananya bridges the gap between traditional Assam heritage and modern curation techniques.
Vikramjit Baruah
Chief Viticulturist
Vikramjit oversees our heritage estates, employing dynamic organic systems that elevate our signature single-origin tea leaf profiles.
Welcome to HOLLONG 9
Crafted from Assam. Made to Be Remembered
Discover a new expression of Assam’s legendary tea heritage, reimagined as a premium luxury winery experience where ancient soil meets modern liquid artistry.
Crafted Heritage
Assam Wine Heritage in Numbers
Years - The Legacy of Assam Tea
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Days - Tea Fermentation Process
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Formats - 750 ml & 375 ml Bottles
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Vision - Putting Assam on the Global Wine Map
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Rooted in Assam. Crafted for the World.
More Than Tea. A New Tradition.
Deep within the fertile valleys of Assam, we are redefining heritage. Combining centuries of tea-growing wisdom with modern, innovative craft, our estates produce a rare botanical experience. Each leaf is selected with precision, capturing the spirit of the Brahmaputra mist and transforming it into an exquisite, internationally celebrated creation.
The Art of Tea Fermentation
Delve into our micro-batch oxidation process. We control temperature and humidity to match Assam’s heavy-mist mornings, developing complex profiles of rich honey, damp earth, and dried stone fruits in every single batch.
Meet HOLLONG 9 Classic
A bold, limited-run blend meticulously barrel-aged in toasted French oak. HOLLONG 9 marries deep tannin structure with bright, fermented tea-leaf notes, crafting an sophisticated crossover wine built for connoisseurs.
Inspired by the Land of Assam
A Heritage Rooted in Nature.
Born from the fertile soils of the Brahmaputra valley, our legacy draws life from one of the most vibrant ecosystems on Earth. The mist-shrouded mornings, the nourishing monsoons, and generations of native craftsmanship converge to shape a premium wine experience that is deeply tied to the rhythms of Assam.
Photo by Bikash Debnath on Unsplash
OUR JOURNEY
From Assam's Tea Heritage to a New Crafted Tradition.
1823
Discovery of the Heritage Leaf
The discovery of wild Camellia sinensis assamica plants in the lush Brahmaputra Valley, marking the birth of Assam’s legendary tea legacy.
Heritage
The Estate Masterclass
For generations, single-estate growers perfected cultivation techniques, preserving rich flavor profiles that define the robust character of premium tea crops.
The Vision
Bridging Two Art Forms
An revolutionary experiment begins: applying slow, temperature-controlled winery fermentation to top-tier, hand-plucked Assam leaves.
Classic
The First Grand Vintage
Crafting the classic reserve: a masterfully balanced tea-wine hybrid, characterized by oak-aged depth and intense, aromatic tea tannins.
Today
The Modern Tasting Experience
Our architectural masterpiece estate is fully realized, welcoming global visitors to a high-end sensory journey of vineyard-inspired tea culture.
The Future
Sustainable Legacy Integration
Pioneering fully circular and zero-carbon craft methods, ensuring that our magical slice of Assam’s terroir is cherished and preserved forever.
The HOLLONG 9 Tasting Experience
Discover a Different Side of Tea.
01
Appearance
Observe the brilliant, deep golden-amber liquor. Luminous and completely clear, it mirrors the rich mineral soils of the ancient Brahmaputra basin.
02
Aroma
A sophisticated bouquet of warm wild honey, dry autumn forest, and toasted cacao. The complex aroma slowly unfolds as the cup breathes.
03
Taste
Remarkably velvety and full-bodied on the palate. Bold, signature malty structures harmonize gracefully with natural sweet muscatel notes.
04
Finish
Exceptionally clean, smooth, and dry. It leaves a long, elegant astringency accompanied by lingering traces of sweet wood-smoke and spiced cocoa.
05
Suggested Pairings
Complements high-percentage dark chocolate, aged Gouda, or roasted duck. Best enjoyed slightly cooled, served in wide-bowl crystal glassware.
OUR STORY
From Assam's Tea Gardens to a New Crafted Tradition.
Deep in the verdant, mist-covered valleys of Assam, where the world’s finest tea leaves have been nurtured for generations, a bold vision was born. Tastaroma represents the harmonious marriage of two worlds: the heritage of premium tea cultivation and the sophisticated artistry of modern winemaking.
By fermenting hand-plucked, single-estate tea leaves with precision techniques, we have unlocked an entirely new category of refined beverage. The result is an elegant, multi-layered nectar that carries the soul of Assam’s terroir, delivering rich tannins, bright botanical notes, and a finish as lingering as a sunset over the Brahmaputra.
The HOLLONG 9 Philosophy
Crafted with Purpose. Inspired by Assam.
Real Tea
Pure single-origin Assam leaves, handpicked at peak flavor to deliver an authentic, unaltered tea experience.
Rooted in Local Heritage
Honoring generations of Assam growers, blending ancient harvesting traditions with modern refinement.
People and Planet
Committed to ecological restoration and fair-wage empowerment across our partner estates.
Innovation Through Craft
Elevating classic fermentation and processing methodologies to uncover new dimensions of flavor.
A Vision Beyond Borders
Sharing the sophisticated, premium legacy of true Assam tea with connoisseurs worldwide.
Introducing HOLLONG 9 Classic
One Signature Expression. Two Ways to Discover It.
HOLLONG 9 Classic
750 ml • MRP: ₹850
Our definitive heritage blend in its grandest presentation. Robust, beautifully structured, and rich with the deep aromatic complexity of premium Assam tea estates. Crafted to linger long on the palate and serve as the elegant centerpiece of fine dining tables.
HOLLONG 9 Classic
375 ml • MRP: ₹425
An intimate half-bottle format designed for exploration. Perfect for bespoke tastings, personalized gifting, or quiet personal reflection, preserving the exact same rich, deep, and luxurious taste profile as our signature flagship.
GOVERNMENT WARNING: CONSUMPTION OF ALCOHOL IS INJURIOUS TO HEALTH. BE SAFE — DON’T DRINK AND DRIVE. FOR SALE TO ADULTS ONLY.
Partner with HOLLONG 9
Let's Bring Assam to the World.
Hospitality
Elevate your guest experience. Offer Hollong 9’s award-winning premium wines and curated tea infusions in your luxury resort, fine dining establishment, or boutique lounge.
Retail Partners
Partner with us to feature our premium heritage collections on your boutique shelves. Access high-value customer demographics, exclusive allocations, and marketing support.
Bespoke Gifting
Make a lasting impression. We provide completely customizable, hand-crafted wooden presentation boxes and custom labeling for luxury corporate gifting and VIP events.
Strategic Collabs
Collaborate on bespoke brand experiences. We work alongside global curators, modern artists, and luxury lifestyle designers to redefine the narrative of Eastern heritage.
HOLLONG 9 — Flavours That Bring People Together.
Putting Assam on the Global Wine Map.
An invitation to experience a vintage crafted with rich heritage and modern luxury. Every bottle of Hollong 9 tells the story of Assam’s legendary soils and our devotion to the perfect blend.